The purpose of brand design is to create an identity that is uniquely yours, in a busy world and crowded marketplace. You want to be identifiable, known, remembered and valued.
Brand design identifies the conceptual ideas – the four W’s (what, who, where, why), and embodies these into the physical products: a logo, a theme, a “look and feel”, etc.
Quality design communicates integrity, without stating it.
Taking your identity – literally, who you are, we start a journey of discovery: what your mission is, why you do it, and who you want to convey your value to.
start a journey of discovery
We believe everybody delivers a quality product or service. It is our job to identify the distinct quality of your product or service, and explore that to the full.
Identifying Your Brand Value
Branding takes mindfulness; a letting go of our preconceptions, and submission to new, untried ideas.
One outcome of our branding programme is the design brief: a living document that embodies you or your organisation’s chief characteristics.
the design brief informs your brand
Producing a design brief together helps us discover your brand’s value: that you’re faster, more comprehensive, offer better terms, have rare insight in your field, operate ethically, are more environmentally aware, are more cutting edge, produce a higher quality product, produce it less expensively, produce them more flexibly, and so on.
Discovering your value can also help identify what makes you truly unique.
Together we can discover your value, and create outstanding branding.
Contact us to discuss your objectives.